Tag: user research

  • Quantitative vs. Qualitative Usability Testing: Which is better?

    Quantitative vs. Qualitative Usability Testing: Which is better?

    Usability testing is a critical part of the design process, yet there is still much debate over which method is best: quantitative or qualitative testing. While both have their advantages and disadvantages, the decision of which to use should be based on the specific needs of the project. Quantitative usability testing focuses on numbers and…