Category: Uncategorized

  • How To Identify and Mitigate Your Riskiest Business Assumptions

    How To Identify and Mitigate Your Riskiest Business Assumptions

    Every business is based on assumptions – about your product, your market, your team, your customers, and more. Some of these assumptions are riskier than others, and it’s important to identify which ones are most likely to trip you up. Here’s how to do it.” Every business is based on assumptions. Whether you’re a startup…

  • Quantitative vs. Qualitative Usability Testing: Which is better?

    Quantitative vs. Qualitative Usability Testing: Which is better?

    Usability testing is a critical part of the design process, yet there is still much debate over which method is best: quantitative or qualitative testing. While both have their advantages and disadvantages, the decision of which to use should be based on the specific needs of the project. Quantitative usability testing focuses on numbers and…

  • Startup Product Strategy Guide + Example

    Startup Product Strategy Guide + Example

    What is a Product Strategy?  A product strategy is a plan for how your company will grow and evolve over time. It’s an important part of any startup, but it can be tricky to get right. This guide explains why you need a successful product strategy and how to create the first version of this…

  • Four parts of a SWOT analysis and how to do it [2022 update]

    Four parts of a SWOT analysis and how to do it [2022 update]

    What Is a SWOT Analysis? A SWOT analysis is a strategic planning tool used by businesses to understand their strengths, weaknesses, opportunities, and threats. It helps them identify what they should focus on and where they might fall short. It could be the first step after you identify your competitors, as described in our previous…

  • How to conduct competitor analysis in 2022

    How to conduct competitor analysis in 2022

    What is competitive research? Competitive research is one of the methods of marketing research. If you are a business owner, startupper, or just a marketing manager – competitive research is the first thing that you need to do. You need competitive analysis to How to do a Competitive Analysis: Step by Step guide Step 1:…